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ACTION STEP: Take each of paper and draw two columns on that will. Label on side "Features" as well as the other "Benefits." List each and every the features of your product and every single single feature state what advantage of is to your personal target member. Integrate these statements into each your communication efforts on a regular premise.

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Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades . to get results! These guidelines can apply to the any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. Banking institutions your goal is to elicit a reaction from your reader, you've come right place.

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