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Since taking social media by storm, Eizelle can see the affect on non-Filipino pals, "It's loopy as a result of it's is everywhere! Ube pancakes at Trader Joe's was crazy to see. Growing up we didn't have that stuff and that i never really talked about ube with non-Filipino friends as a result of I did not think they would understand." She goes on to discuss how, while in style, ube can nonetheless be divisive to Americans because of its color and texture.<br><br><br> As a result of its considerable amount of customers, there is a wide variety of market segments that can be reached on Facebook, and an energetic fan base for almost any niche. 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